Benoni wrote:Let's hope this is a good thing in the long run. ROLI is an interesting company, FXpansion makes great plugins, this could be really cool...
I share the same perception. Both companies seem to be very complementary of each other and ROLI making the acquisition has directed this in the best amicable of terms I have ever seen. As a strong indication just see how all FXpansion personal is hired and the description of their new functions shows they are taking leading roles, each in their own field.
Furthermore placing this in the context of the aggressive audio industry state on being, where Music Group (Behringer) and Pioneer as BIG corporate firms are cherry picking, capturing and fusing small top creative/laureate companies within their tightly closed ecosystems, mainly to support best seller products. This all leaves remaining small companies as facile preys for either unfair competition or acquisition, to which their remaining alternatives of response are side alliances (Roland and Serato), amicable merges or what might be the case here; compatible acquisitions.
A few of us (I do) might similarly be wishing to see success in this kind of growth at the case of MAGIX recent acquisition of Sony Creative Software (Vegas, Soundforge, Spectralayers) both rather small compatible firms.
///The complementarity is there as a possibility. Wish them both here the best energy on getting on.